Column: Behind the Scenes of Prestigious Property Sales – Article 1/2
1/2 - Les coulisses vues côté propriétaire
Discover our new column published in the Journal de l’Immobilier
Luxury properties? A real estate segment that, in Geneva, continues to perform very well despite crises. These villas and apartments, whose budget often exceeds CHF 5 million, are exceptional and inspire dreams.
Beautiful features and television series give us a glimpse of these exceptional properties. But, in real life and in Geneva, how does the marketing of such properties work? How do owners choose whom to entrust with the sale of their assets, and what are the steps to achieve a successful transaction?
We invite you to discover how the sales of these exceptional properties unfold.
It is most often through recommendation that an owner chooses to open the doors of their property to a real estate professional. Because it is not just an object they are considering selling, this property in which they have lived carries many memories and emotions. The owner needs to have confidence in their representative to defend their interests but also to advise and accompany them with empathy in their endeavors. The real estate broker must understand their needs and the issues related to this sale project. Discretion and professionalism are essential, the owner must be able to be guided through these delicate life stages where real estate plays a part: inheritance, divorce, or simply a change of residence.
Then comes – for the broker – the moment to discover the property. This first visit always has a very exciting aspect, because luxury is a whole: architecture, decoration, and high-end finishes serve as a backdrop for art, precious furniture, exceptional cars or boats. Each owner has added their personal touch to their property, a source of distinction and pleasure. Thus, one discovers sports or wellness facilities worthy of grand hotels, dressing rooms, smoking rooms, wine cellars, cinema rooms, or extraordinary nightclubs. Imagine… you go down to the basement and there, you stand at the threshold of a room of enormous dimensions with, at your feet, fine sand, rocks, a gently sloping beach welcoming an immense pool and large bay windows leading to the garden and then to the lake! (…)
Notre conseil
We accompany you at every stage of your sale project. Find details of our services by following this link.
Do you have questions or wish to contact us? We are at your disposal without obligation and in complete discretion.
